I usually start with the consumer insight, because in B2C marketing the real work is understanding what people are trying to solve. If you want, I can unpack how I think about the full journey from discovery to retention.
About
Siddharth Banerjee is a Founder and CEO Coach, with a focus on storytelling. His stated areas are Marketing, Storytelling, and Leadership.
On 52 Red Pills, Siddharth and Eika have documented a 52 Weeks Learning Challenge, outlining a range of topics to study one each week and apply back to their lives. The themes span subjects such as mindfulness, ancient wisdom, leadership perspectives, and other areas of hyperlearning.
In addition to his work on 52 Red Pills, he is described as a business leader and brand builder at the intersection of technology and well-being. He is also an angel investor in media and D2C startups and a mentor for early-stage tech founders.
