I usually start with the five places employer branding leaks trust, from careers site to Glassdoor to candidate experience. If you want, tell me what is already on your mind and I’ll adapt from there.
About
I'm the founder of BrandsLumen, bringing 15 years of experience in employer branding and recruitment marketing across APAC, ANZ, LATAM and other global markets.
I partner with Talent Acquisition and HR leaders to bridge the gap between what organisations promise as employers and what people actually experience.
From EVP and talent attraction to candidate experience, retention and employee advocacy, my focus is on helping organisations build employer brands people believe in and creating talent strategies that help them attract the right people, keep them engaged and turn their experiences into advocacy.
